float was born of the intersection between strategy, content, and learning experiences.


we combine innovation and research methodologies to convert cultural shifts into opportunities for brands from many categories across several markets.

& consumer behavior.

we work with companies, brands, and partners that are able to influence and shape Culture across different segments:

we believe in 

trends are increasingly swifter and harder to track, and generational theory and demographic breakdowns are not enough to map new behaviors.

vibes are temporary states of identification, relationship and consumption. you follow a playlist or a hashtag, but they do not necessarily define who you are.

things happen

people change

get the

FLOAT — cultura comportamento e estratégia 🚨 otimismo pessimismo ironia ódio S/A libido isolada baladas clandestinas R.I.P. nomadismo digital #exposed nostalgia do futuro retomada do desejo DE.GEN 🚨 vem aí: VIDEOVIBES 2020 … 🔮 Ansiedade | Autenticidade | Comparação | Cancelamento … A INTERNET VAI NOS ENLOUQUECER? já escutou a série de episódios de podcast da float com a obvious? full spiral 🌀